Beverage Road

                                        A Travel Show Hosted by Kyle Branche

                                                          iSanteTV / iStv


Produced and hosted by beverage veteran, professional bartender, cocktail specialist,
author and F & B magazine columnist, Kyle Branche. Beverage Road will travel all over the
map visiting a variety of interesting and entertaining destination points, illuminating viewers
with all things beverage, and maybe an occasional food/appetizer segment added in for
good measure.

We’ll produce one show a month. Each show/episode will be 12 minutes. There will be four
or five different segments in each episode on average. The show will be internet-based.

Production Plan: There will be 24 episodes

The audience for these videos will consist of:

• Ads on Santé magazine (52,000 subscribers, 220,000 pass-along readers)
• On iSanté (53,000 unique visitors and 300,000 impressions)
• The video will be embedded on partner Web sites, on youTube, etc.
You can also embed it on your own Web site.

The sponsor (and the video) will receive exposure to our on-premise market and also to the
general online market. The overall exposure, while we cannot control it, can reach into the
millions of impressions. The video with the sponsor's ad will remain live, as is, as long as
it is relevant.

Many of the ideas ready and available for shooting segment content are as follows:

Distilleries
Wineries
Breweries
Liqueur World
Cocktail Preparations
Historic Taverns
Haunted Inns
Bartenders from the Past
Ice Sculpturing, Ice Bars, and Events with the guys at Carving Ice in Anaheim.
Restaurants and Bars – Bartenders, Signature Drinks, House Cocktail Menus, Interviews,
Stories
The Keg Room – Beer Bars
The Wine Tasting Bar
Cigar Bars and Private/Member Clubs
Block Parties
The Caterer’s Kitchen
Brand Swag
Industry Events and Brand Parties
Private Parties
Marketing and Promotions
The Bartender’s Studio – Interview with the Bartender
Bartender’s Roundtable
Old Classic Liquor Stores
Bar Management
No-Alcohol Libations – Classic Sodas, Juice Universe, Coffee Highway, Elixers, Waterworld,  
Tea for One, Energy Drinks
Behind The Bar – Bar Tools, Hydrometry, Vintage Barware, Bar Products, Garnishes,
Infusions,
From the Earth to the Bar, Glassware, etc.
Hills and Flowers